Cultural proximity, destination familiarity and tourists’ sense of away-from-home (SAFH)

نویسندگان

چکیده

Travel is about leaving home. Immersing in a non-daily environment spontaneously gives people sense of away-from-home (SAFH) - concept natively related to travel, but rarely discussed prior studies. This study proposes this novel SAFH building on the dualistic context home and away describe emotive states develop at tourist destination, relative their environment. The components SAFH, influences cultural proximity, destination familiarity, geographic distance these senses, are investigated. A set data (498 samples) was collected from domestic tourists other regions China visiting city Hangzhou. findings indicate that tourists' comprises five senses: Novelty, uncomfortableness, insecurity, situational uncontrollability, emotional isolation. Tourists’ familiarity significantly SAFH. direct indirect impacts proximity mainly exist long-haul travelling group. In conclusion, when particular generate which varies due different origins familiarities with destination.

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ژورنال

عنوان ژورنال: Journal of Destination Marketing and Management

سال: 2022

ISSN: ['2212-5752', '2212-571X']

DOI: https://doi.org/10.1016/j.jdmm.2021.100670